Notaries and Marketing:
Active Marketing is Required for Success
Whenever someone asks about getting more work as a notary, the first answer usually given is sign up with lots of companies. That’s a good first step, but it’s not the only thing you can do — and it is not enough if you want your business to be a success.
Sure, repeat business and referrals from doing great work is wonderful — but that is hard to generate when you are new or times are slow so that the business is not repeating or referring.
So, when you don’t have the referrals and the repeat business or when you need to grow your income by adding more assignments, what do you do?
You have to engage in active marketing.
Many people don’t understand the difference between passive and active marketing. Signing up with one or more potential clients and having profiles on all the usual directory sites — heck, even having a website that has great SEO — these are passive marketing. They depend on the customer to take the time to find you.
Back in the earlier years of the notary signing agent industry, passive was good enough. Now, you need active marketing if you’re going to survive as an NSA. Simply signing up with potential clients is not enough; they will only call someone new if their old hands are busy OR if you’ve made yourself top-of-mind to them when they have an assignment.
You make yourself top-of-mind by active marketing. Go to the library and get some books on marketing a service business and how to prepare a marketing plan.
Studying marketing for service businesses and developing a marketing plan are the best things you can do if you want to move from working for lowball firms who pay slowly if at all and who will wear you out with their demands to working for good clients who pay well and on time with minimal issues.
Study what the marketing experts say about passive and active marketing and develop a marketing plan for how you will do both. Those two steps will work wonders for you when you need more business or just want to keep the same level of income during times when overall work is slow.
I’m not saying to skip the passive marketing (the signing up and the having a website with good SEO results), just that it’s not enough.