How to Land Title Company Work When You Are a Notary Signing Agent
by Tim Gatewood, CNSA, PLSA
One of the most frequently asked questions seen in the notary groups on Facebook is :
How do I get work directly from title companies without going through signing services?
This may be asked by someone who was enticed into the business by marketing from a training firm that claims they will teach you the secret, or by a new notary who has read the horror stories of lowball or no pay signing services, or by an NSA who experienced those horrors themselves.
For whatever reason, they think there has to be a way to bypass all that signing agent mess and leap straight ahead to the “Promised Land of Going Direct.”
Unfortunately for the ones asking, there is no secret and there is no shortcut. The path consists of three steps.
The first step is to do research. You need to do research to learn the facts about the business you are engaged in. What facts?
- which title companies are active in your area;
- who the decision makers are at each title company;
- what credentials and demonstrated skills (experience) those title companies require before they will consider you;
- how many loans were closed in your area within the past year;
- how much competition do you face in your area;
- what your competitors charge when working for title companies and signing services;
- what your price point is where you can make a profit; and
- what your unique selling point is that separates your brand of service from your competitors.
Do NOT expect your competitors to help you. You may find some who are helpful, but most of those with the experience and training to have found useful answers are not giving that away for free.
Unless you can afford to pay for training and have the skills to do due diligence on the trainers, you may want to use the resources that are freely available in your community.
Look for help from the business section of the nearest big public library, from SCORE , from the Small Business Administration (sba.gov), and from the nearest Small Business Development Center (which you can find on the sba site). I call these the free business basics places, and the value they offer for a small business is hard to overstate.
These places all have resources to help you develop a business plan and a marketing plan, as well as to do the research that goes into the plan.
They will not teach you everything you need to know in detail, as they are not notary signing agents. They will help you as much as they are able.
Subscribe to this blog so that you don’t miss upcoming articles here about research for NSAs. Also, I will cover some of those details in my books for notaries.
The second step is to develop a marketing plan. Use the facts you found from your research and the business basics help from the free places mentioned above to create your plan.
The third step is to execute your plan and adjust your strategy and tactics as you see what works and what does not.
It is your business. You have to work it with knowledge and planning and consistent action if you want to succeed.
Also: see these articles on the American Association of Notaries site on Marketing to Title Companies — Expert Tips by Brenda Stone and Marketing to Title Companies by Phyllis Traylor; as well as my own article on this site on How to Find a List of Lenders for Possible NSA Work as many/most of the methods laid out in that article will also work for finding title or escrow companies which are active in your market.
Updated November 30, 2019.